The Screen is Different from the Page
The way we read and the way we enter and leave websites are unlike print-reading habits. Readers skim and scan, scroll and search. They are in a hurry. They’re fickle, skeptical and flighty. What does this mean for editors?
This workshop develops and extends a set of techniques that work on a screen for your audience and your purposes. These include:
- organising and presenting information on the screen
- choosing a writing style for your audience
- maintaining consistency and quality
- clear writing on the screen
- responding to the challenges of interactivity and social media.
The Web is a Moving Target
More than ever, websites are interactive, seeking comment and overlapping with audio and visual media. Updating hardware and software means adapting and changing the size and capabilities of your screen, the way you understand and retrieve information, and possibly the very meaning of literacy.
In practical, hands-on exercises, you will learn the art of chunking, devise means of creating links and consider whether there is ever a case for publishing a print version on the web.
WHO NEEDS THIS COURSE
Editors are an important part of the webteam and it’s vital that we play a leading role in managing content for tomorrow’s technology. This workshop is suitable for editors at all levels of experience.
About the Trainer: Pamela Hewitt
Pamela Hewitt is a qualified trainer who has developed and presented programmes on editing and writing for universities, vocational educational colleges, writers’ centres and societies of editors around Australia and internationally. She has also developed online editing courses on professional editing and editing for writers.
Pamela became an Accredited Editor in 2008, one of Australia’s inaugural accredited editors. She has been an active member of societies of editors and writers’ centres, presenting papers and speeches at all national editing conferences as well as at writers’ festivals, including the Sydney Writers’ Festival, the ACT Word Festival, Style Council and the National Literary Awards. Pamela was a member of the Institute of Professional Editors’ National Working Group on Accreditation and co-convenor of the National Working Group on Education, Training and Mentoring.
In more than twenty years as an editor, Pamela has worked in-house and freelance across the industry in a career spanning academic, educational and trade publishing. Although she concentrates on fiction and non-fiction book editing, Pamela has also edited scholarly journals, websites, poetry and oral history projects. She publishes widely on professional editing and writing.
Other professional initiatives include publishing The Fine Print, an independent online editing journal, and conducting five national surveys of editors. She is currently investigating ways that editors can survive and thrive in the era of the eBook and the app.
Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation, two weeks before the workshop date.
Cancellation & Substitution
The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.
Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents) . Those who inform us up to five (5) working days before the workshop date will receive a 50% refund. Participants can also attend another course at the same value within the same year.
Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.