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Effective Multi-channel Marketing for Books and eBooks


13 – 14 March 2012 (Tue – Wed)
10.30am – 6.30pm

Toa Payoh Public Library
6 Toa Payoh Central, Singapore 319191

Course Fee: $480.00

This is a past course. View upcoming courses.

Learn how to market a book in the 21st Century as online and digital media have completely changed the way of establishing relationships with a marketplace, and requires new approaches to sales and marketing.

Introduction: John will lay out some of the basics that every author and publisher needs to know to carry out successful book promotions.

7 Key Strategies for Creating Bestselling Books  
In this session, John will cover 7 key ways that book authors and publishers in the US. have created 
bestselling books. Some of these ways might not apply directly to marketing books in Singapore, but these 
ways should inspire you to new ways for you to market your books and eBooks.

How to Create Relationships with Key Websites and Blogs  
In today's world, the ability to market books and eBooks relies heavily on marketing via the Internet. The 
key to effective Internet marketing is creating relationships with the people behind the websites and blogs 
that target your audience or focus on your book's topic.

Giving Away Free Stuff to Build More Internet Traffic   
If you want to get attention on the Internet, one of the best ways to do that is to give away quality stuff – 
videos, reports, eBooks, etc. – especially stuff that could go viral. John will teach you how to give away 
content to build traffic to your website, order pages, and social networks – so you can sell more books.

Q & A Session   
John will answer questions that attendees have come up with overnight since the first day's sessions.

Creating Blog Tours That Generate Real Excitement  
In this session, John will teach you how to run a Superstar Blog Tour, Mega Blog Tour, and Blogpalooza – three 
ways to organise virtual book tours that help you attract widespread attention on the Internet while selling 
more books.

Creating Viral Videos and Viral Websites   
Learn how to create videos that get lots of attention and viral websites that feed into the sales pages or 
websites for your books and eBooks. Videos are one of the best ways to attract millions of impressions and 
build awareness of you, your books and eBooks, and your brand.

Expanding Your Market by Creating New Products   
The Internet allows anyone to create and distribute books, eBooks, videos, audios, and other products to 
millions of people. Learn how to generate new products within days and use them to build larger lists of 
customers, increase awareness of what you do, and increase your sales and income very quickly. 

About the Trainer:

Registration Details

Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation, two weeks before the workshop date.

Cancellation & Substitution

The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents) . Those who inform us up to five (5) working days before the workshop date will receive a 50% refund. Participants can also attend another course at the same value within the same year.

Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.