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Essentials of Search Engine Optimisation for Publishing Professionals


2 November 2015 (Mon)
9.30am - 5.30pm

International Plaza, #34-08
10 Anson Road, Singapore 079903

Course Fee: $320.00
Eventbrite Registration Fee: $9.25

This is a past course. View upcoming courses.


Focuses on what you can do quickly, easily, and often for free to improve your search engine rankings, and explains how search engines work and how to use Google analytics.

How do you ensure that your website is visible to Google and the other major search engines and that the content you carefully upload is discoverable? Search engine optimisation is often wrongly assumed to be expensive, and/or to be all about metadata but in 2015 that’s definitely not the case.

This refreshingly reassuring workshop focuses on what ANY company with a website can do quickly and easily to enhance their search rankings. It starts by explaining in plain English what SEO is (and isn’t) and then moves swiftly on to tips and techniques for really making a difference.


  • Introduction to Google Analytics, and finding out where your search traffic comes from
  • Which search engines are the main players in APAC and how do they work?
  • How does Google rank your site? What does it look at? How do you avoid your website being penalised by Google?
  • Reviewing your online content, page layouts and site architecture
  • The contribution to SEO of links and social media
  • Bringing your authors and editors up to speed with SEO and enlisting their help
  • Are PPC (pay per click) campaigns like Google Adwords worth it?

Note: There is a mini-consultancy session with SEO-expert Paul Crabtree available on 4 and 5 November for companies who would like to ask Paul specific questions and receive immediate feedback on their company website's performance and suggestions for improvement.  Companies which sign up for this session can share their URL and indicate questions which they would like Paul to address. The sessions would be entirely focused on the questions raised. 

Each consultation will last up to 90 minutes and companies can send up to 4 staff members. There will be a maximum of four sessions held per day. The session will be held at the same venue as the workshops. The fee for this consultation will be  $350.    If you are a participant who has registered for the 2 Nov 'Essentials of Search Engine Optimisation for Publishers' workshop, you can enjoy a 10 % discount on the fee charged for the consultancy session. Please e-mail [email protected] to enquire about this consultancy session, register and provide the URL/questions. .

About the Trainer:

Registration Details

Kinokuniya Privilege Card Members

Kinokuniya Privilege card members can enjoy 10% off the workshop fee.
Please provide your membership number and workshop title to [email protected] for the discount code before online registration.

Minimum – Maximum Number of Participants: 15 – 30 pax

Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation, two weeks before the workshop date.

Cancellation & Substitution

The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents) . Those who inform us up to five (5) working days before the workshop date will receive a 50% refund. Participants can also attend another course at the same value within the same year.

Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.