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The A-Z of Book Marketing with Brett Osmond


23 July 2010 (Fri)
9.30am – 5.30pm

National Library Building
100 Victoria Street, Singapore 188064

Course Fee: $280.00

This is a past course. View upcoming courses.

What will you learn?

Learn how to market a book in the 21st Century! Through this interactive workshop, you will learn the full range of promotional tools: publicity, book design, pricing, distribution, selling materials, events and festivals, digital marketing including social media and online advertising.

Workshop Details

An interactive workshop which uses both individual and group activities to highlight all the key decisions needed in a book’s journey from manuscript to sale. This includes the increasing role of marketing in book publishing, its aims and objectives and how to synthesize the marketing efforts of all the key stakeholders including agents, authors, booksellers, bloggers, traditional reviewers – to ultimately raise awareness and sales for your books and authors.

Be challenged, inspired, informed and empowered to take your own marketing plans to the next level.

Workshop Outline

  • The marketing plan – from the expected to the unexpected and everything in between
  • Understanding your market and the role of market segmentation
  • The marketing mix as it applies to book publishing
  • Key marketing decisions in the life of the book
  • Marketing model and consumer buyer processes: how are they different? The same?
  • Latest digital marketing practices and case studies
  • The ‘real’ picture of the life of a book: authors, agents, P&Ls, branding, e-marketing, etc.
  • Major campaigns: some real life examples of the good, the bad, and the ugly

About the Trainer: Brett Osmond

Brett Osmond

Brett Osmond has been in the publishing industry for nearly 20 years. He joined Random House Australia in 2007 and is currently marketing and publicity director. Specialising in corporate publishing, online bookselling and project management, Brett was appointed project director of the Federal Government’s Books Alive campaign in 2003, which he directed for five years. Brett teaches marketing at the University Technology Sydney on a casual basis.

Registration Details

Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation, two weeks before the workshop date.

Cancellation & Substitution

The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents) . Those who inform us up to five (5) working days before the workshop date will receive a 50% refund. Participants can also attend another course at the same value within the same year.

Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.