This is an archived site. Visit the current website at

Introduction to Web Editorial Skills


27 August 2014 (Wed)
9.30am to 5.30pm

Diamond Room
International Plaza, #34-08
10 Anson Road, Singapore 079903

Course Fee: $220.00
Eventbrite Registration Fee: $6.75

This is a past course. View upcoming courses.


This is an introductory course designed for those who want to adapt their skills to a new medium or who already work on websites but aren't sure if what they're doing is correct.
It's also for those who are responsible for web content but have no editorial skills or are thinking of building their own website.

Participants will be shown how the web differs from print and how these differences affect the way web content is edited, from page structure to how paragraphs, sentences and words themselves are handled effectively. Throughout the course, real-life examples from the internet will be given, and there will be frequent exercises for trainees to carry out. This is a basic course and will not cover web design, search engine optimisation, databases or anything technical.

Course Outline
The course comprises:

Differences between print and web
Keeping it simple

  • editing copy using short words, sentences and paragraphs
  • headings and subheadings
  • writing links

Effective web pages

  • orienting the user
  • page design and content
  • usability and accessibility

Structure and organisation
Repurposing for the web
Mechanics of a job

  • obtaining a brief
  • editing for a stand-alone website and a CMS
  • proofreading and validation
  • other types of work

About the Trainer:

Registration Details

Minimum – Maximum Number of Participants: 15 – 25 pax

Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation, two weeks before the workshop date.

Cancellation & Substitution

The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents) . Those who inform us up to five (5) working days before the workshop date will receive a 50% refund. Participants can also attend another course at the same value within the same year.

Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.