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Developing a Digital Strategy in Publishing


18 October 2010 (Mon)
9.30am – 5.30pm

National Library Building
100 Victoria Street, Singapore 188064

Course Fee: $280.00

This is a past course. View upcoming courses.

Who Should Attend:

Senior Management, Publishers, Heads of Departments, Senior Editors and Independent Publishers

This session is directed toward publishers and other senior managers with profit and loss responsibilities for publishing or other content organisations. Publishers understand the need for the development of transformative digital strategies to respond to the changing dynamics of the digital marketplace. This workshop provides a foundation for developing a digital strategy.

On Digital Transformation

  • Historical Overview of Digital Media
  • The Impetus for Change
  • Change of Business Models
  • Change of Production and Product Models
  • Challenges and Resistance to Change

Three Pillars of Digital Transformation

  • Product Strategy
  • Platform Strategy
  • People Strategy

The Digital Opportunities Portfolio

  • Defining Segment-Specific Strategies
  • Cross Media Product Strategy

The Digital Product Roadmap

  • Mapping Opportunities to a Timeline
  • Setting Realistic Goals

Technology Platform Evolution

  • Documenting Current State
  • Defining Future Platform Capabilities
  • Establishing a Timeline

Organizational Development

  • Strategic Priority
  • Defining Current State
  • Editors Strategic Role
  • The Strategic Value of Design
  • Technology Skills in the Publishing Organization
  • Working with Partners

Ten Tools to Drive Digital Change

About the Trainer: Andrew Brenneman

Andrew Brenneman

Andrew Brenneman is the President of Finitiv and a regular columnist for Book Business Magazine.

He has been leading digital media initiatives for over 25 years, within publishing organisations, digital agencies and Internet service companies and has been awarded Patents for digital media innovation.

He is the creator of NETg’s Skill Builder digital learning platform, led the strategy and development for Thomson Learning’s WebTutor e-learning platform, and led product design and execution for Freemark Mail - the first advertiser-supported email service. Andrew founded the Digital Media Group of The University of Chicago Press Books Division, where he initiated digital distribution programs for the Books Division and the creation of The Chicago Manual of Style Online.

Registration Details

Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation, two weeks before the workshop date.

Cancellation & Substitution

The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents) . Those who inform us up to five (5) working days before the workshop date will receive a 50% refund. Participants can also attend another course at the same value within the same year.

Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.