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Strategies for Migration from Print to eBooks and Apps


14 – 15 January 2013 (Mon – Tue)
9.30am – 5.30pm

International Plaza, #34-08
10 Anson Road, Singapore 079903

Course Fee: $480.00

This is a past course. View upcoming courses.

If you belong to an organisation moving from print-centric delivery to multi-platform delivery (including print), you may be experiencing many benefits and challenges. This course will introduce and discuss various standards, tools and technologies to provide you with a high-level working knowledge of possible solutions for application at the workplace. This course will include case studies and class discussions utilising real-world examples. Several segments of the publishing industry will be covered including trade, academic/STM, and magazines. Decision makers and technical leaders of projects for migrating from print delivery to electronic will especially benefit from this course.

Course Outline

Surveying the Digital Landscape

  • Review of current state of the art
  • Overview of current market trends
  • Overview of current and upcoming technologies

Giving Consumers What they Want

  • What do consumers want?
  • Content Design in a Changing Marketplace

The Right Content on the Right Platform at the Right Time

  • The differences between print and electronic delivery
  • Deciding which content should be delivered in which formats
  • Content Re-purposing vs Content Creation
  • Enhanced/Multimedia/Mixed Content

Planning and Achieving Multi-channel Delivery

  • Content Creation
  • Content Conversion
  • Workflow
  • Content Management
  • Asset Management
  • Rights Management
  • Future-Proofing Your Content
  • Distribution

Determining Success/Profit

  • Measuring Costs
  • Determining Pricing
  • Marketing
  • Calculating ROI

About the Trainer: Eric Freese

Eric Freese

Eric Freese is a veteran of publishing production in a variety of industries. From the early days of SGML, he has worked as a consultant, software developer and content architect. As Information Architect for Elsevier, Eric provides guidance and direction in the creation of content and publishing models that simultaneously support traditional print production and digital delivery in the form of eBooks and content-based interactive apps.

Registration Details

Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation, two weeks before the workshop date.

Cancellation & Substitution

The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents) . Those who inform us up to five (5) working days before the workshop date will receive a 50% refund. Participants can also attend another course at the same value within the same year.

Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.